Meet the woman behind the brand —
Latoya H. Smith
I was born and raised in Muskegon, Michigan—proudly the oldest of four on my mom’s side, with one sister and two brothers. But my world has always been bigger than biology. I come from a blended family filled with step-siblings I consider just as much my own. Family, in all its forms, has shaped who I am.
Academically, I moved fast. I was double promoted in the 6th grade, which meant graduating high school at 16 and college at 20. I attended one of the best universities in the world, Michigan State University (Go Green!), where I studied Supply Chain Management and discovered my love for travel and global cultures through two studyabroad programs. That experience opened the door to my first role at Textron, a global conglomerate that gave me the chance to live and work abroad in Montreal and Bonn, Germany—experiences that forever expanded my worldview.
Curiosity has always been my compass. After a few years in corporate life, I followed that curiosity straight to New York City, enrolling in a master’s program at NYU focused on entertainment, media, and technology. I explored the world of show business, gained invaluable experience, and ultimately discovered that my true playground is corporate strategy, creativity, and leadership.
After NYU, I returned to Michigan to be closer to my thenboyfriend (now husband) and my family, and I joined General Motors. Over nearly 15 years and 10 roles across Purchasing, Operations, Strategy, Sales & Marketing, and Chief of Staff positions, I’ve been fortunate to build a career that has taken me around the world and allowed me to grow as both a leader and a builder.
Today, I serve as the Head of Digital Marketing for GM Energy—an emerging brand within GM. For the past three years, I’ve had the privilege of helping build this brand from the ground up. From PowerPoint slide to the commercials, digital ads, website, CRM campaigns, and social content, I’ve been deeply embedded in every creative and strategic milestone. It’s been one of the most challenging—and most rewarding—chapters of my career. It’s legacy work, and I’m incredibly proud of the team I lead and the excellence we deliver together.
Beyond my career, I embrace being multidimensional. I’m a mother of four, a partner who cheers her husband on through his own creative journey, a content creator, a panel speaker for Thyroid Eye Disease advocacy, and a lover of interior curation—my personal form of therapy. My life is rich, layered, ever and evolving, and I’ve learned to fully lean into all the dimensions that make me who I am.
I believe in curiosity, reinvention, and showing up fully—wherever life calls me next. And at the center of it all is my faith: I am a Godfearing woman, guided by grace, protected by purpose, and strengthened by a belief that every step of my journey has been ordered and divinely aligned.
the journey
Professional Timeline
Michigan State University
Business — Supply Chain Management. Studied abroad twice, fell in love with the world and all of its cultures.
Textron
First role with a global conglomerate. Lived in Montreal, QC and Bonn, Germany on international assignments.
NYU — Master's Program
Studied entertainment, media and technology in New York City. Explored the business side of show business.
15 Years – 10 Roles
Currently Head of Digital Marketing for GM Energy
Health Advocacy
Graves Disease & Thyroid Eye Disease advocate, sharing vulnerability as strength.
Certified Interior Decorator
House of Smith Interiors
As a Certified Interior Decorator, I bring the same intentionality to spaces that I bring to every area of my life. Beauty meets function — creating environments that inspire and nurture.