Corporate

Latoya H. Smith Corporate Leadership and Branding

— Executive Profile

Corporate Leadership

With nearly 20 years of experience across global brands and complex organizations, I am a purpose-driven executive leader known for building high-performing teams, driving transformational change, and delivering meaningful business impact.

I lead with presence, clarity, and intention—anchored in a strong belief that exceptional results start with exceptional people.

Career & Growth

Experience & Impact

My career spans strategy, operations, purchasing, global program management, sales & marketing, and digital transformation. Today, I serve as the Head of Digital Marketing for GM Energy, where I’ve spent the last several years shaping and scaling an emerging brand from the ground up.

I am a proud graduate of the Black Executive CMO Alliance (BECA) Future Leader Playbook, completing the program in December 2025. This experience strengthened my executive toolkit and deepened my commitment to driving impact at the intersection of culture, creativity, and commerce.

Latoya H. Smith - Strategic Marketing Executive

What Defines Me

Leadership Values

Leading with purpose and integrity

Fostering high-performance cultures

Encouraging curiosity, innovation, and bold thinking

Developing people into stronger, more confident versions of themselves

Challenging norms and pushing organizations to think differently

Staying curious and embracing new ways of working

If you are seeking a strategic marketing executive, a purpose-driven leader, or an engaging speaker or panelist for conferences, leadership summits, or industry events, I bring deep expertise, authentic storytelling, and a passion for elevating people, brands, and ideas.

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