With more than 15 years at General Motors and experience across 10 roles spanning sales, marketing, strategy, and operations, Latoya has built a career defined by growth, versatility, and impact. She currently serves as Head of Digital Marketing for GM Energy, an emerging brand within GM, where she leads the development and execution of endtoend digital marketing go-to-market. In this role, she has played a pivotal part in building the brand from the ground up—shaping how consumers discover, engage with, and trust GM Energy through datadriven storytelling, innovation, and modern marketing excellence.

Beyond the boardroom, she’s a Graves Disease & Thyroid Eye Disease advocate, Certified Interior Decorator, and content creator bridging executive credibility with lifestyle warmth.